For this fashion shoot for Mary Frances Accessories, we crafted a visual story inspired by a bit of spring morning freshness, a bit of urban vibe, and a bit of sunny beach energy. Each bag in the collection is truly one of a kind, so we approached every piece individually creating distinct setups, styling, and compositions tailored to highlight its personality.
This was a full-scale production, from creative direction to styling, makeup, and hair, with careful attention to cohesion across the series. While each image stands on its own, together they form a unified, playful, and elevated brand narrative.
As Mary, the brand’s founder, puts it best: the bags are meant to be fun. Our goal was to translate that joy into imagery that feels lively, polished, and professional, capturing the spirit of the collection while elevating it through thoughtful storytelling and design.
Backstage
